4. An example of quality factors and indicators

Let's continue the deepening of the concepts expressed in the previous article “Quality factors and indicators” through a simple example.

 Consider the case of an event (for example a photographic or painting exhibition) carried out within a cultural asset used for exhibition events, other specific examples could be made for other realities: hotels, restaurants, bars.

 Quality factor: Protection

Indicators:

1) Arrangement of the works in order to protect the structures and infrastructures in which they are inserted

Objective evidence:

  • absence of works or displays hung with invasive techniques (glue or nails on the walls)
  • handling and arrangement of any exhibitors in order to protect the environments in which they are located

2) Movement, arrangement and use of equipment in order to protect the structures and infrastructures

3) Arrangement of information signs in order to protect the environments and furnishings (see electrical tape attached to painted doors)

4) Adequate surveillance and the environments used for the exhibition

 5) Absence of activities not compatible with the protection of the Cultural Heritage (cooking, fireworks, recreational or sporting events at risk, etc.)

Quality factor: Accessibility

Indicators:

1) Absence of architectural barriers

Evidence: absence of steps or obstacles along the way, doors in accordance with the law, adequate and easily accessible toilets, etc.

2) Adequate opening hours

3) Presence of nearby parking lots

4) Adequate information on opening hours, routes and means to reach the premises hosting the exhibition

For an in-depth analysis of the factors relating to the "accessibility" factor, see one of the next articles "Accessible Tourism"

 Quality factor: Welcome

Indicators:

1) Pleasant and comfortable environments (evidence: adequate lights, colors and temperature, background music, absence of noises extraneous to the context, etc.)

2) Presence of furnishings and services for the reception (chairs, toilet facilities, presence of containers with candies, etc.)

3) Presence in the immediate vicinity of refreshment points

4) Presence of personnel who welcome and guide visitors

5) Appearance of the premises (absence of: humidity, cracks, bad smells, etc.)

6) Appearance of the staff (well dressed staff)

Quality factor: Communication

1) Presence of multilingual staff where appropriate

2) Presence of brochures and information brochures also in different languages

3) Presence of adequate signage

4) Adequate information on opening hours, routes and means to reach the premises hosting the event (indicator also valid for the quality factor: accessibility)

5) Presence of posters distributed in strategic points of the territory

6) Information on the spot on opening and closing times

7) Preventive presence in the media before the start of the event

8) Staff at the disposal of the event users to provide useful information

9) Adequate information on the works and their authors

Ignazio Caloggero

 

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Tourism Quality and Cultural Heritage

An example of quality factors and indicators

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