Towards a New Tourist and Cultural Horizon
“Experiential Tourism and Interpretation of Cultural Heritage for Innovative Tourism” Campaign 

The 'Experiential Tourism and Interpretation of Cultural Heritage for Innovative Tourism' campaign focuses on the dissemination of knowledge and skills in the tourism and cultural sector. Its main objective is to promote the principles of Experiential Tourism and to innovate the techniques of valorization and promotion of cultural heritage, through a holistic approach typical of Heritage Interpretation. The planned initiatives include not only free training, but also online resources and specialist books, made accessible to anyone who wishes to contribute to more aware and culturally enriching tourism

1) “Experiential Tourism and Interpretation of Cultural Heritage for Innovative Tourism” Campaign

• • 1.1) The Web of Knowledge: In-depth web areas with articles, fact sheets and guidelines available for free.
    • • Special “Tourism and Experiential Marketing” 
      • Special “Museums, Ecomuseums and Interpretation Centres” 

• • 1.2) Dissemination of Skills: Possibility to take advantage of the following basic courses for free:
    • • SPE200: Foundations and Practices of Experiential Tourism (16 hours online)
      • SPE201: Fundamentals and Practices of Heritage Interpretation (16 hours online)

These courses aim to promote experiential literacy and a holistic approach to the valorization of the territory, introducing the fundamental principles of experiences and interpretation of cultural heritage, with practical examples that illustrate their application.”

• • 1.3) The Books of Experiences: Series of publications dedicated to exploring various aspects of Experiential Tourism and the Interpretation of Cultural Heritage. These volumes offer a complete and detailed overview, ideal for professionals, scholars and enthusiasts in the sector. 
    • • 1.3.1) Experiential Paths and Interpretation of Cultural Heritage Vol. 1: Origins and Theoretical Principles This volume explores the roots and theoretical foundations of experiential tourism and cultural heritage interpretation, providing a solid foundation for further studies and practical applications.
      • 1.3.2 Tourism and Experiential Marketing: Principles, Case Studies, Experiential Quality Seal, Skills and Professional Profiles An in-depth analysis of the principles of tourism and experiential marketing, enriched by concrete case studies. The volume also examines the Experiential Quality Mark and outlines skills and professional profiles in the sector.
      • 1.3.3 From Ecomuseums to Heritage Interpretation Experience Centers (CEIP) An overview of the progress from the ecomuseum concept to modern Heritage Interpretation Experience Centres, exploring the evolution and innovation in the field.
      • 1.3.4 The Skills Cycle for the Construction of Professional Profiles and Training Standards This volume focuses on developing the skills necessary to build effective professional profiles and training standards in compliance with international standards such as EQF and ECVET.

The Experiences books, available on the market, can be downloaded for free from the ACADEMIA.EDU website to facilitate access to scholars and enthusiasts. Detailed download instructions can be found in the information sheets below. Furthermore, both the courses and the books of the Experiences will soon be available in English.  

Initiative part of the broader project: "Experiential Tourism and Interpretation of Cultural Heritage”.  

For information on the necessary requirements for free attendance of the training courses, send an email to: experience@centrostudihelios.it

FOR DETAILS SEE THE DEDICATED PAGE ON THE ITINERARIESPERIENZIALI.IT WEBSITE

Towards a New Tourist and Cultural Horizon